insight

Online Shopping, Needs or an Escape?

As we all know, the pandemic has not been over yet. We still see various problems come and go, such as new positive cases of Covid-19 that continue to increase, the ambiguity of government policies in implementing health protocols, to vaccines that have not been proven to accurately cure the disease. These situations have led…

Fulfilling Customers Expectations

Retailpocalypse: Fulfilling The Customers Expectation

When shopping, consumers are influenced by 2 (two) factors that can encourage their motivation to shop. First, intrinsic factors originating from inside them which include emotions, multi-sensory, fantasy, and affective aspects where consumers rely heavily on emotional responses when shopping. Second, extrinsic factors will arise when consumers think rationally about their needs or more commonly…