insight

menjunjung tinggi rating

Idolize the Rating

Marketplace is a new place for MSMEs to sell their wares online. Even though it is not really recently that MSMEs have moved their stalls to online, it turns out that there are still many things they do not know for sure – one of those things is the issue of rating.   At first…

perempuan penjaga bumi

Women, The Guardian of Earth

Talking about gender equality in a country with a strong patriarchal system is an interesting discussion. As in Indonesia, where the role of men is seen to be more prominent, while the role of women is made only to support the role of men. Agree or disagree with this, the facts say so.   However,…

UMKM

Localism, Is It Possible?

The COVID-19 pandemic has made Micro, Small and Medium Enterprises (MSMEs) feel the immediate impact. From the April 2020 MSME Community Survey, 83% of MSMEs have the potential to go out of business. Reporting from the Katadata Insight Center, 82,9% of MSMEs felt the bad impact and only 5,9% felt positive growth. In fact, MSMEs…

Behind Valentine’s Day

Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere.   Affection is generally directed to the person who is considered the most valuable, most respected, and…

cigarette brands vs everybody

Cigarette Brands VS Everybody

The productive age in some demographics is a target of almost all brands for their products or services, including cigarette brands. The youth is their target to increase sales. However, for cigarettes – the Indonesian government has clear regulation such as not to offer or sell to those who under the age of 18.  …

Removing the gap between brands and consumers

Removing the Gap Between Brands & Consumers

As we all know that the COVID-19 pandemic has brought significant changes to shopping activities. Some Indonesians have switched from offline shopping to online shopping.   Online shopping, in our previous article – has discussed the various impacts that occur on the environment due to the massiveness of these activities. Looking from another perspective, online…