Generation Z lives and grows in the digital and technological era, including the shifting of conventional modes of transportation into online. Even though there are various choices of modes of transportation that they use, online transportation brands are the ones that stick in their minds. It was driven by massive advertisements, campaigns, and promos for…
Details
The Marketing and Advertising situation in Indonesia still keeps going and needs many adjustments. Especially for the last two years, this pandemic bring many changes in the way of sales. Brands are necessary to maximize fare, increase awareness, and produce desired sales. One of the changes that took place in the pandemic era and still…
Details
Investment is an important thing that needs to be taught and practiced from young age. Investment results can be used for various needs, such as savings or emergency funds that can be used in the future. JakPat (Jajak Pendapat) recently conducted a survey on investment. This survey was conducted online through the JakPat application on…
Details
Advertise and Sell in Offline Events: DON’T BE BORING! The pandemic is getting under control. People want to go back and forth. This means there will be many outdoor activities that can be held again, one of the most popular is the music festival. At the end of this year, more than ten events have…
Details
Indonesia is slowly recovering! Fast and equitable vaccinations and the application of strict health protocol rules have succeeded in making the pandemic no longer powerful. This condition restores hope for several affected industrial sectors, especially for the tourism sector. The situation that is gradually recovering has made the Indonesian government begin to loosen up several…
Details
The Covid-19 pandemic has had a major negative impact on almost all circles, including Indonesian Gen Z. Thanks to the pandemic, the young age that should have been used to explore, suddenly had to be forced to self-isolate. The results of the Inventure-Alvara survey conducted in 2020-2021 show that Gen Z has a higher stress…
Details
The modern era and technological advances have led us to online interaction. The Association of Indonesian Internet Service Providers (APJII) recently issued a report “Indonesian Internet Profile 2022”. In the report APJII revealed that internet penetration in Indonesia has reached 77.02% in 2021-2022 period. Indonesia internet penetration is growing year to year. In 2018, Indonesia…
Details
Generally, listening to music is an outlet for existing fatigue. Usually, the music chosen to be listened linier with the listeners’ feelings. However, there are also listeners who want to forget their feelings, so they listen to music that is contrary to what they are feeling. Before the strong internet penetration, to listen to music,…
Details
There are so many definitions that try to answer what fashion is. In the beginning of this review, let us agree to start from one of the definitions of fashion taken from Malcolm Barnard’s book, Fashion and Communication – starting from body armor, with the times flow, fashion is now a form of self-identification. This…
DetailsThe COVID-19 Pandemic that has hit Indonesia in recent years has made a lot of changes in people’s behavior. The most obvious change is the shift in shopping habits, from visiting stores/outlets to tapping the phone screens. This shift certainly makes the brand strategies change completely. Many brands are turning around. Perhaps, those who previously…
Details