Although covered by a mask, women tend to use lipstick or use lip cream to polish the lips rather than using make up for the eyes. Why is it like that? This is interesting to know further, therefore we conducted an online survey to the KG Media audience and got 1153 respondents who were…
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The perfect facial skin care is the dream of almost all women. Looking healthy, fresh, and beautiful is the goal for them in using various skincare products. And the pandemic is not a big deal for them to continue taking care of their facial skin. Even they mostly stay at home, in fact women…
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This pandemic that has not ended has created tremendous pressure for all circles of society. One of the rules for preventing transmission of COVID-19 is to stay at home, as if it is such a boring thing for all of them. Limited space. This applies to both men and women. Moreover, those who go…
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Algorithms are one of the matrices that are discussed a lot by marketers, especially those people who are active in the digital world. Many possibilities can happen on social media. Therefore, knowing the algorithm of each social media platform seems to be a fundamental lesson for them. In addition to social media, the use…
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One of the interesting insights in our previous whitepaper entitled Indonesia Confused, where the data states that housewives be the front guard in their families during a period of surviving a pandemic. This interesting finding is one of the bases for investigating more deeply the role of mothers in pandemic conditions. The result of…
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The COVID-19 pandemic in the past year has made every moment have a significant difference. Especially during the month of Ramadan, at which time, the majority of Indonesians who are muslim, carry out one of their obligations, fasting. Fasting during a pandemic making some favorites activities during Ramadan cannot be done. Ngabuburit, Buka Bersama,…
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Visiting your hometown, visiting your parents or relatives in your homeland, are the most interesting part of nostalgia. Mudik is a tradition that can never be separated during Ramadhan and Idul Fitri. Unfortunately, for the past year, this tradition has not been carried out by many people due to the COVID-19 Pandemic. Especially for…
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Financial management in each individual must be considered carefully. Because if there is no knowledge to manage finances, it is predicted that there will be problems in the future. However, Indonesian Gen Z is considered that they are smart enough to manage their finances. In the range of 11-20 years, Indonesian Gen Z is…
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No one knows for sure when the COVID-19 pandemic will end. The economic slowdown, not only makes husbands try to find various ways to survive, but also housewives. The movement of housewives who took part in finding ways to survive the pandemic is a reflection of their enthusiasm to rise from this condition. They…
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Creating a campaign is one approach that brands can take to achieve their goals. The most common goal to achieve is awareness or attention of their target audience. This approach certainly requires a lot of money. Brands believe that the campaigns they create, of course will have implications for the products or services they…
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