Creating a campaign is one approach that brands can take to achieve their goals. The most common goal to achieve is awareness or attention of their target audience. This approach certainly requires a lot of money. Brands believe that the campaigns they create, of course will have implications for the products or services they…
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The Covid-19 pandemic, which has not yet shown its bright point until now, has made many people in any part of the world, including in Indonesia, only have one choice, which is to survive. Outbreaks condition like this make things change significantly. Outside activities such as working in an office, opening a business, to…
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The activeness of Indonesian millennials at their current age, of course, is inseparable from advance technology and internet access that are getting easier to do. Their passion for what they like is quite big that it drives a strong desire to master it. In addition, great curiosity about something is also one of the influences…
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Millennials are those who rise and develop accompanied by technology that grows so fast. So, it is not surprising that they are often seen in coffee shops for hours while facing their laptop. But it turns out to be a global millennials picture. But Indonesian millennials are different. They don’t just want to look…
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Still, in the midst of difficult economic situations during the pandemic, and accompanied by other problems that keep on approaching, it turns out that people are running away with shopping as a form of reassurance. People do not prioritize shopping for necessities, rather than for other needs, which are solely done to make themselves get…
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As we all know, the pandemic has not been over yet. We still see various problems come and go, such as new positive cases of Covid-19 that continue to increase, the ambiguity of government policies in implementing health protocols, to vaccines that have not been proven to accurately cure the disease. These situations have led…
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After the PSBB was relaxed, the government began to be confident in making the transition from self-isolation to the new normal adaptations. Economic activities and other activities outside the home are allowed on a single note; all must meet health protocols. Therefore, the new normal will inevitably create changes in the behaviour of Indonesian society.…
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Amid the COVID-19 information flow that focused people’s attention to monitor the development of the spread to the effort to protect themselves, it turned out that there was an interesting fact that we found in analyzing the reading activity of KG Media’s audience. News is not always about COVID-19, but other information outside COVID-19 is…
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COVID-19, a pandemic predicted by Bill Gates in 2015, could cause all humanity in any part of the earth to feel fear and panic in uncertainty. The lack of guidance or advice that can reduce the spread and death rates then make people flocked to search for all kinds of information whose truth is still…
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When shopping, consumers are influenced by 2 (two) factors that can encourage their motivation to shop. First, intrinsic factors originating from inside them which include emotions, multi-sensory, fantasy, and affective aspects where consumers rely heavily on emotional responses when shopping. Second, extrinsic factors will arise when consumers think rationally about their needs or more commonly…
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