Generation Z lives and grows in the digital and technological era, including the shifting of conventional modes of transportation into online. Even though there are various choices of modes of transportation that they use, online transportation brands are the ones that stick in their minds. It was driven by massive advertisements, campaigns, and promos for…
The Marketing and Advertising situation in Indonesia still keeps going and needs many adjustments. Especially for the last two years, this pandemic bring many changes in the way of sales. Brands are necessary to maximize fare, increase awareness, and produce desired sales. One of the changes that took place in the pandemic era and still…
The COVID-19 Pandemic that has hit Indonesia in recent years has made a lot of changes in people’s behavior. The most obvious change is the shift in shopping habits, from visiting stores/outlets to tapping the phone screens. This shift certainly makes the brand strategies change completely. Many brands are turning around. Perhaps, those who previously…
Creating a campaign is one approach that brands can take to achieve their goals. The most common goal to achieve is awareness or attention of their target audience. This approach certainly requires a lot of money. Brands believe that the campaigns they create, of course will have implications for the products or services they…