insight

Behind Valentine’s Day

Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere.   Affection is generally directed to the person who is considered the most valuable, most respected, and…

cigarette brands vs everybody

Cigarette Brands VS Everybody

The productive age in some demographics is a target of almost all brands for their products or services, including cigarette brands. The youth is their target to increase sales. However, for cigarettes – the Indonesian government has clear regulation such as not to offer or sell to those who under the age of 18.  …

Removing the gap between brands and consumers

Removing the Gap Between Brands & Consumers

As we all know that the COVID-19 pandemic has brought significant changes to shopping activities. Some Indonesians have switched from offline shopping to online shopping.   Online shopping, in our previous article – has discussed the various impacts that occur on the environment due to the massiveness of these activities. Looking from another perspective, online…

Metaverse could be the future of mankind

Metaverse: Is This Our Future?

Since Mark Zuckerberg changed Facebook’s name to Meta, various parties have been busy talking about a new ecosystem: Metaverse.   But, is the Metaverse really an ecosystem? For now, it seems that there is no definition that can actually describe what Metaverse is. One thing is clear, the technology in it could be the future…