The activeness of Indonesian millennials at their current age, of course, is inseparable from advance technology and internet access that are getting easier to do. Their passion for what they like is quite big that it drives a strong desire to master it.
In addition, great curiosity about something is also one of the influences why Indonesian millennials are currently so active in what they are after. This statement is supported by data from the research that KG Media has done.
The graph above shows the activities of Indonesian millennials when using the internet. Most of them use the internet to get the latest information. Then, there are 61% of them looking for business opportunities, and another 31% looking for seminar or training information.
Based on the number above, this could be an important point for brand whose products or services are targeting active Indonesian millennials. Brand can approach them with communication that are tailored to what they like and are most sought after.
However, does the data before only mean that active Indonesian millennials only think about themselves, without caring about their surroundings? The next part from research that conducted by KG Media, found other attitudes and behaviors which of course can be a separate note for brands.
Indonesian Millennials Paying Full Attention for Their Surroundings
Regarding the explanation above, it can be concluded that active millennial have the ambition to make themselves better among others. Then, does not this make them think about the environment?
The environment or the nature, of course, is one part of human life, including millennial life. The data from the research conducted by KG Media below shows that they actually care about their environment.
The graphic above shows their opinion regarding the proper disposal of garbage. It can be seen from this figure which shows that 90% of them agree to dispose of trash, regardless of the form of garbage in the space provided.
From small things like throwing garbage in its place, this has shown that millennials clearly care about their environment. Their attitude and behavior make an action in protecting the environment in their own way.
As previously mentioned, there are 80% of millennials who have the behavior of protecting their surrounding environment to keep it clean by throwing garbage in its place. Then, what makes them have this kind of behavior?
The data above can be a benchmark for brands or governments in related fields to make an approach. Those who already feel that the environment is like their own home and the awareness to protect it is a mentality that can be instilled in all generations.
The campaign to be carried out can be more meaningful, maybe it can be sharpened again in terms of communication and visuals to make it more touching.
Coupled with the data above, it shows that there are 10% of young people who are proud when given an award for their efforts in protecting the environment. This could be one way that brands or governments involved in this kind of field can give appreciation to them and other generations when they have shown their efforts to care for and protect the environment.
Getting appreciation is something that can make these young people feel that they are being cared for again, so this vice versa relationship can be a reference to continue and care more about their environment.
So, What Brands can do for Them?
Apart from the explanation above, brands can continue to dig deeper into how to form appreciation for young people or millennials who have tried to contribute to protecting the environment, which they already consider as their own home.
Point from the behavior data above, which states that 30% of them even keep trash in their pockets first until they find the bin. This is something brands can take advantage of by tapping into activities such as adding trash bins in crowded public areas.
From the provision of trash bin, brand can also enter the guerilla marketing area, where the trash bins provided can also be modified related to products or services offered by the brand. Recycle packaging themes are still one of the recommendation ones to tap in on this ad concept.
Of course, the more unique the brand or government and other related parties in fields like this, the easier it will be to get attention and awareness from young people or millennials who do not rule out, that it will also lead to leads for the products or services offered.