Even though the pandemic is over, economic recovery and many industries from various sectors are slowly recovering. Some companies go out of business and start from zero again, which causes the availability of job opportunities increasingly narrow. Technological disruption is also affecting employment opportunities more or less, thereby creating new jobs, which, of course, need…
Generation Z lives and grows in the digital and technological era, including the shifting of conventional modes of transportation into online. Even though there are various choices of modes of transportation that they use, online transportation brands are the ones that stick in their minds. It was driven by massive advertisements, campaigns, and promos for…
Advertise and Sell in Offline Events: DON’T BE BORING! The pandemic is getting under control. People want to go back and forth. This means there will be many outdoor activities that can be held again, one of the most popular is the music festival. At the end of this year, more than ten events have…
There are so many definitions that try to answer what fashion is. In the beginning of this review, let us agree to start from one of the definitions of fashion taken from Malcolm Barnard’s book, Fashion and Communication – starting from body armor, with the times flow, fashion is now a form of self-identification. This…
Digital social media platforms are still a favorite place for marketers, brands, and other related parties to get closer to their target audience. TikTok and Instagram are the most popular social media for them to use. Communication placement on those two platforms is not without reason. Millennials and Gen Z currently tend to be…
The COVID-19 pandemic has changed many things, including the way young people invest. Previously, they were attached on the image of FOMO. In terms of investment, sometimes of them try to invest their money just for trend. However, the image of FOMO seems to change slowly due to the pandemic. Based on our previous…
The Covid-19 pandemic, which has not yet shown its bright point until now, has made many people in any part of the world, including in Indonesia, only have one choice, which is to survive. Outbreaks condition like this make things change significantly. Outside activities such as working in an office, opening a business, to…
The activeness of Indonesian millennials at their current age, of course, is inseparable from advance technology and internet access that are getting easier to do. Their passion for what they like is quite big that it drives a strong desire to master it. In addition, great curiosity about something is also one of the influences…
Millennials are those who rise and develop accompanied by technology that grows so fast. So, it is not surprising that they are often seen in coffee shops for hours while facing their laptop. But it turns out to be a global millennials picture. But Indonesian millennials are different. They don’t just want to look…
While real estate sector is still moving in sluggish motion, it certainly hold a great opportunity for startup players in Indonesia to take part in. We conducted a research about customer and their journey to buy a house.