The Covid-19 pandemic, which has not yet shown its bright point until now, has made many people in any part of the world, including in Indonesia, only have one choice, which is to survive.
Outbreaks condition like this make things change significantly. Outside activities such as working in an office, opening a business, to studying at school or on campus, are forced to be moved indoors only.
In fact, even the most extreme conditions have made many offices lay off their employees, until many businesses have gone out of business due to a pandemic like this. From this circumstances, one thing that is clear is the economic demands. Everyone wants to survive.
Employees who are affected by the efficiency effect or trading business actors who have to close their store, of course, look for ways to survive. Many of them are trying to set up other businesses whose products or services will continue to be needed during the pandemic.
The number of them was captured by KG Media in the results of research data that had been carried out.
From the simple graph above, there are two main things that can be seen. The first is the type of business they already have, and the second is the type of business they want to develop. The interesting point here is the type of creative business and products.
5% of them already own this type of business. However, there are 20% of them who want this type of business to continue to be developed. This shows that businesses in the field of crafts or creative products have great potential to move forward.
Based on the data above, this can be underlined by brands or start-up companies that have products or services to help 20% of them to achieve their goals or desires.
Brands or start-up companies that target businesses in the field of crafts or creative products, can sharpen their communication to get closer to them. The communication that can be done is such as holding training in the form of webinars, creating educational content according to their field of interest, and much more that can be done.
So, What Do Entrepreneur Expect to Endure?
The pandemic in Indonesia that has not yet shown a bright spot is what they are worried about. This makes the Indonesian people, especially entrepreneur in any field, prepare everything for the worst possibility.
From the research that has been done by KG Media, there is data that shows the things they hope to survive. From this data also, brands, start-up companies that have products or services to help them, to backs and financial products, can take part in earing their trust.
All the data listed above is important. The data above can be used as a benchmark for brands, start-up companies, and banking or financial services to approach entrepreneur.
Apart from the expectations of entrepreneur to gain knowledge in developing the business they already have (54%) to those who hope to get a mentor to continue innovating (44%), and they also hope to get capital assistance (49%).
Brands, banks and financial services players can use this data as a reference to gain their trust. Especially for banking and financial services, they can sharpen the communication with the aim of providing assistance for their business development. The data above shows that they need a help.
This is What Brand Can Do for Them
Online training, loan products with low interest rates and other strategies can be separate vehicles for banking and financial services. For brands and start-up companies, they can still take part in this data by presenting educational communications for the development of their business.
This educational communication can be in the form of content such as images, videos, tips and tricks and others. This can be a bridge for entrepreneur to get to notice brands and start-up companies more closely.
To refine the communication that will be built by brands or others, here is the data form research conducted by KG Media.
There are 39% of them who want to get lessons about how the right marketing strategy for their business, then there are 10% who want to get guidance on how to find connections so that their business continues to grow, and up to 5% of them who want to get mentors for financial management and how to get investors.
As mentioned above, brand and others can sharpen their approach or communication to them by providing help as their needed. The topics and contexts above can be a pillar for brands and others to make bond between them and entrepreneur.
After all, this will certainly make it easier for brands, start-up companies, banks, and financial services players to get the attention and trust of Indonesian entrepreneur who want to survive from this pandemic. Entrepreneur want to have someone to hold their back while they try to develop their business. And in this point, brand and the others can take part for them.