Algorithms are one of the matrices that are discussed a lot by marketers, especially those people who are active in the digital world. Many possibilities can happen on social media. Therefore, knowing the algorithm of each social media platform seems to be a fundamental lesson for them. In addition to social media, the use…
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One of the interesting insights in our previous whitepaper entitled Indonesia Confused, where the data states that housewives be the front guard in their families during a period of surviving a pandemic. This interesting finding is one of the bases for investigating more deeply the role of mothers in pandemic conditions. The result of…
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The COVID-19 pandemic in the past year has made every moment have a significant difference. Especially during the month of Ramadan, at which time, the majority of Indonesians who are muslim, carry out one of their obligations, fasting. Fasting during a pandemic making some favorites activities during Ramadan cannot be done. Ngabuburit, Buka Bersama,…
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Visiting your hometown, visiting your parents or relatives in your homeland, are the most interesting part of nostalgia. Mudik is a tradition that can never be separated during Ramadhan and Idul Fitri. Unfortunately, for the past year, this tradition has not been carried out by many people due to the COVID-19 Pandemic. Especially for…
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Financial management in each individual must be considered carefully. Because if there is no knowledge to manage finances, it is predicted that there will be problems in the future. However, Indonesian Gen Z is considered that they are smart enough to manage their finances. In the range of 11-20 years, Indonesian Gen Z is…
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No one knows for sure when the COVID-19 pandemic will end. The economic slowdown, not only makes husbands try to find various ways to survive, but also housewives. The movement of housewives who took part in finding ways to survive the pandemic is a reflection of their enthusiasm to rise from this condition. They…
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Creating a campaign is one approach that brands can take to achieve their goals. The most common goal to achieve is awareness or attention of their target audience. This approach certainly requires a lot of money. Brands believe that the campaigns they create, of course will have implications for the products or services they…
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The Covid-19 pandemic, which has not yet shown its bright point until now, has made many people in any part of the world, including in Indonesia, only have one choice, which is to survive. Outbreaks condition like this make things change significantly. Outside activities such as working in an office, opening a business, to…
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The activeness of Indonesian millennials at their current age, of course, is inseparable from advance technology and internet access that are getting easier to do. Their passion for what they like is quite big that it drives a strong desire to master it. In addition, great curiosity about something is also one of the influences…
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Millennials are those who rise and develop accompanied by technology that grows so fast. So, it is not surprising that they are often seen in coffee shops for hours while facing their laptop. But it turns out to be a global millennials picture. But Indonesian millennials are different. They don’t just want to look…
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