Generation Z lives and grows in the digital and technological era, including the shifting of conventional modes of transportation into online. Even though there are various choices of modes of transportation that they use, online transportation brands are the ones that stick in their minds. It was driven by massive advertisements, campaigns, and promos for…
Advertise and Sell in Offline Events: DON’T BE BORING! The pandemic is getting under control. People want to go back and forth. This means there will be many outdoor activities that can be held again, one of the most popular is the music festival. At the end of this year, more than ten events have…
Indonesia is slowly recovering! Fast and equitable vaccinations and the application of strict health protocol rules have succeeded in making the pandemic no longer powerful. This condition restores hope for several affected industrial sectors, especially for the tourism sector. The situation that is gradually recovering has made the Indonesian government begin to loosen up several…
A week ago, Indonesian were shocked by the announcement of an increasing ticket prices to hike Borobudur Temple. According to the plan, the ticket price to go to the Stupa for local tourist is Rp 750.000 and for foreign tourist is $100 or around Rp 1.450.000. This condition creates fear for some people who says…
The COVID-19 pandemic has made Micro, Small and Medium Enterprises (MSMEs) feel the immediate impact. From the April 2020 MSME Community Survey, 83% of MSMEs have the potential to go out of business. Reporting from the Katadata Insight Center, 82,9% of MSMEs felt the bad impact and only 5,9% felt positive growth. In fact, MSMEs…
Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere. Affection is generally directed to the person who is considered the most valuable, most respected, and…
The pandemic COVID-19 that has been going on for 2 years seems not find its bright spot yet. Instead of getting better, the pandemic has actually made various new virus variants appeared. Previously, it was known there was a delta, now there are an omicron and IHU. These variants have definitely made all people…
There is no doubt that the natural beauty and landscape in Indonesia is one of the best in the world. Many tourists are willing to spend some money to come here and enjoy its beauty. However, the ongoing pandemic has made the tourism sector in Indonesia weak. Many tourism actors have to rack their…
Anyone still remember how parents scolded us when they found out we were playing games for hours? At that time, playing games was just a relief. Playing games is not made into a repetitive thing such as daily work. However, this has changed significantly in recent times. Gamers who are entitled as pro…
The COVID-19 pandemic has changed many things, including the way young people invest. Previously, they were attached on the image of FOMO. In terms of investment, sometimes of them try to invest their money just for trend. However, the image of FOMO seems to change slowly due to the pandemic. Based on our previous…