Readability of Gadget Content KG Media

Amid the COVID-19 information flow that focused people’s attention to monitor the development of the spread to the effort to protect themselves, it turned out that there was an interesting fact that we found in analyzing the reading activity of KG Media’s audience. News is not always about COVID-19, but other information outside COVID-19 is…

Fulfilling Customers Expectations

Retailpocalypse: Fulfilling The Customers Expectation

When shopping, consumers are influenced by 2 (two) factors that can encourage their motivation to shop. First, intrinsic factors originating from inside them which include emotions, multi-sensory, fantasy, and affective aspects where consumers rely heavily on emotional responses when shopping. Second, extrinsic factors will arise when consumers think rationally about their needs or more commonly…