There are so many definitions that try to answer what fashion is. In the beginning of this review, let us agree to start from one of the definitions of fashion taken from Malcolm Barnard’s book, Fashion and Communication – starting from body armor, with the times flow, fashion is now a form of self-identification. This…
The COVID-19 Pandemic that has hit Indonesia in recent years has made a lot of changes in people’s behavior. The most obvious change is the shift in shopping habits, from visiting stores/outlets to tapping the phone screens. This shift certainly makes the brand strategies change completely. Many brands are turning around. Perhaps, those who previously…
A week ago, Indonesian were shocked by the announcement of an increasing ticket prices to hike Borobudur Temple. According to the plan, the ticket price to go to the Stupa for local tourist is Rp 750.000 and for foreign tourist is $100 or around Rp 1.450.000. This condition creates fear for some people who says…
Marketplace is a new place for MSMEs to sell their wares online. Even though it is not really recently that MSMEs have moved their stalls to online, it turns out that there are still many things they do not know for sure – one of those things is the issue of rating. At first…
Talking about gender equality in a country with a strong patriarchal system is an interesting discussion. As in Indonesia, where the role of men is seen to be more prominent, while the role of women is made only to support the role of men. Agree or disagree with this, the facts say so. However,…
The COVID-19 pandemic has made Micro, Small and Medium Enterprises (MSMEs) feel the immediate impact. From the April 2020 MSME Community Survey, 83% of MSMEs have the potential to go out of business. Reporting from the Katadata Insight Center, 82,9% of MSMEs felt the bad impact and only 5,9% felt positive growth. In fact, MSMEs…
Who does not want to have a secure future? In general, every generation is taught to save their money. But for millennials now, do they know about retirement funds? As we all know, retirement funds are a preparation to become financially independent in pension time. However, considering the nature and habits of today’s millennials,…
Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere. Affection is generally directed to the person who is considered the most valuable, most respected, and…
The productive age in some demographics is a target of almost all brands for their products or services, including cigarette brands. The youth is their target to increase sales. However, for cigarettes – the Indonesian government has clear regulation such as not to offer or sell to those who under the age of 18. …
As we all know that the COVID-19 pandemic has brought significant changes to shopping activities. Some Indonesians have switched from offline shopping to online shopping. Online shopping, in our previous article – has discussed the various impacts that occur on the environment due to the massiveness of these activities. Looking from another perspective, online…