Gen Z and Youtube

Indonesian Youth Cannot Live Without Video Content

The modern era and technological advances have led us to online interaction. The Association of Indonesian Internet Service Providers (APJII) recently issued a report “Indonesian Internet Profile 2022”. In the report APJII revealed that internet penetration in Indonesia has reached 77.02% in 2021-2022 period. Indonesia internet penetration is growing year to year. In 2018, Indonesia…

Removing the gap between brands and consumers

Removing the Gap Between Brands & Consumers

As we all know that the COVID-19 pandemic has brought significant changes to shopping activities. Some Indonesians have switched from offline shopping to online shopping.   Online shopping, in our previous article – has discussed the various impacts that occur on the environment due to the massiveness of these activities. Looking from another perspective, online…