Behind Valentine’s Day

Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere.   Affection is generally directed to the person who is considered the most valuable, most respected, and…

Removing the gap between brands and consumers

Removing the Gap Between Brands & Consumers

As we all know that the COVID-19 pandemic has brought significant changes to shopping activities. Some Indonesians have switched from offline shopping to online shopping.   Online shopping, in our previous article – has discussed the various impacts that occur on the environment due to the massiveness of these activities. Looking from another perspective, online…