Localism, Is It Possible?

The COVID-19 pandemic has made Micro, Small and Medium Enterprises (MSMEs) feel the immediate impact. From the April 2020 MSME Community Survey, 83% of MSMEs have the potential to go out of business. Reporting from the Katadata Insight Center, 82,9% of MSMEs felt the bad impact and only 5,9% felt positive growth. In fact, MSMEs…


Behind Valentine’s Day

Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere.   Affection is generally directed to the person who is considered the most valuable, most respected, and…