Talking about gender equality in a country with a strong patriarchal system is an interesting discussion. As in Indonesia, where the role of men is seen to be more prominent, while the role of women is made only to support the role of men. Agree or disagree with this, the facts say so. However,…
The COVID-19 pandemic has made Micro, Small and Medium Enterprises (MSMEs) feel the immediate impact. From the April 2020 MSME Community Survey, 83% of MSMEs have the potential to go out of business. Reporting from the Katadata Insight Center, 82,9% of MSMEs felt the bad impact and only 5,9% felt positive growth. In fact, MSMEs…
Who does not want to have a secure future? In general, every generation is taught to save their money. But for millennials now, do they know about retirement funds? As we all know, retirement funds are a preparation to become financially independent in pension time. However, considering the nature and habits of today’s millennials,…
Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere. Affection is generally directed to the person who is considered the most valuable, most respected, and…
The productive age in some demographics is a target of almost all brands for their products or services, including cigarette brands. The youth is their target to increase sales. However, for cigarettes – the Indonesian government has clear regulation such as not to offer or sell to those who under the age of 18. …
As we all know that the COVID-19 pandemic has brought significant changes to shopping activities. Some Indonesians have switched from offline shopping to online shopping. Online shopping, in our previous article – has discussed the various impacts that occur on the environment due to the massiveness of these activities. Looking from another perspective, online…
It is well known that the COVID-19 pandemic has brought about many changes. This time, various new virus variant had emerged – making the bright spots and the hopes to end this situation seems out of our reach. One of the most noticeable changes is the economic impact received by the middle and lower…
The pandemic COVID-19 that has been going on for 2 years seems not find its bright spot yet. Instead of getting better, the pandemic has actually made various new virus variants appeared. Previously, it was known there was a delta, now there are an omicron and IHU. These variants have definitely made all people…
Digital social media platforms are still a favorite place for marketers, brands, and other related parties to get closer to their target audience. TikTok and Instagram are the most popular social media for them to use. Communication placement on those two platforms is not without reason. Millennials and Gen Z currently tend to be…