Even though the pandemic is over, economic recovery and many industries from various sectors are slowly recovering. Some companies go out of business and start from zero again, which causes the availability of job opportunities increasingly narrow. Technological disruption is also affecting employment opportunities more or less, thereby creating new jobs, which, of course, need…
Generation Z lives and grows in the digital and technological era, including the shifting of conventional modes of transportation into online. Even though there are various choices of modes of transportation that they use, online transportation brands are the ones that stick in their minds. It was driven by massive advertisements, campaigns, and promos for…
Advertise and Sell in Offline Events: DON’T BE BORING! The pandemic is getting under control. People want to go back and forth. This means there will be many outdoor activities that can be held again, one of the most popular is the music festival. At the end of this year, more than ten events have…
The Covid-19 pandemic has had a major negative impact on almost all circles, including Indonesian Gen Z. Thanks to the pandemic, the young age that should have been used to explore, suddenly had to be forced to self-isolate. The results of the Inventure-Alvara survey conducted in 2020-2021 show that Gen Z has a higher stress…
The modern era and technological advances have led us to online interaction. The Association of Indonesian Internet Service Providers (APJII) recently issued a report “Indonesian Internet Profile 2022”. In the report APJII revealed that internet penetration in Indonesia has reached 77.02% in 2021-2022 period. Indonesia internet penetration is growing year to year. In 2018, Indonesia…
Generally, listening to music is an outlet for existing fatigue. Usually, the music chosen to be listened linier with the listeners’ feelings. However, there are also listeners who want to forget their feelings, so they listen to music that is contrary to what they are feeling. Before the strong internet penetration, to listen to music,…
There are so many definitions that try to answer what fashion is. In the beginning of this review, let us agree to start from one of the definitions of fashion taken from Malcolm Barnard’s book, Fashion and Communication – starting from body armor, with the times flow, fashion is now a form of self-identification. This…
Digital social media platforms are still a favorite place for marketers, brands, and other related parties to get closer to their target audience. TikTok and Instagram are the most popular social media for them to use. Communication placement on those two platforms is not without reason. Millennials and Gen Z currently tend to be…