So many changes have occurred in various sectors due to the COVID-19 pandemic, includes on the travel industry. Each people in the travel industry will have to adapt again to all the changes that will occur.
Of course, this will make the Indonesian prepare more effort related to the adaptation. So they will need a help to ready to face the new era later.
Especially with the implementation of regulation such as PPKM Level 1-4, which makes all of this even more challenging. The PPKM Level 1-4 regulation have received a lot of attention and critics from the public.
From the research we have conducted in July 2021 and we got 102 respondents, we captured various responses due to PPKM Level 1-4.
These responses were dominated by negative sentiment, which stated that the PPKM Level 1-4 were not very effective. From this point, it is clear that there are public dissatisfaction with the current regulation.
One of the prohibitions in the PPKM Level 1-4 regulation is forbid to travel outside the city, whether for any purposes. This is one of the triggers for significant changes in the travel industry.
Whereas the desire of the public to be able to travel out of town or abroad with a vacation context is quite big. We capture this as seen in the data below.
After the COVID-19 pandemic ends, the desire to go on vacation is dominated by domestic tourist attractions. Bali and Malang are the most desirable tourist destinations for the public to visit.
However, before this vacation can take place, there are four things that are likely to happen as changes in the travel industry.
Changes in the Travel Industry After the Pandemic
Nearby Travel
Reporting from kompas.com, short-distance travel will be a priority for the public to get a vacation. Not only visiting tourist destinations that are close to where they live, but staycation can be a trend that will be loved by many people.
Try to Find the Hidden Gems
One of the rules of the health protocol, maintaining a safe distance, is predicted to become a new habit for the public, including when they are going on vacation. There will be changes in determining the tourist destinations to be visited. People will tend to choose destination that are far away for common tourist can visit. This becomes the potential for them to find hidden gems that might have a high landscape beauty value.
Strict Health Check Up
This point is one of the significant changes. A person’s health will be a separate reference for them to be allowed to go on vacation. As has happened in various public transportation terminals, such as bus station, train terminal, to airport – they have implemented personal data health checks and reports before departure.
Hygiene Standards are the Main Consideration
This last point is also a significant change. Previously, cleanliness was something that not many traveller concern. However, after the pandemic, this will be one of the main things to consider. For example, accommodation facilities that have high standards of cleanliness may be their choice to accommodate their vacation.
Insight for Brands
The four points above will be considered by all people who related in the travel industry. However, for its implementation, it requires an assistance from other parties; in this case – brands can tap in to help them.
Based on these changes, the people who related in the travel industry also need a way to communicate all new things that will happen to the public.
Next Step For Brands
Brands can be a bridge that connect travellers desire about vacation to those people who works on the travel industry. Instead of selling products or services, brands can first build educative communication for them so they can accommodate travellers.
Not only for travel industry players, but for travellers who really want to go on vacation – they also need to be told how to travel after the pandemic. Here, brands can change its role into a tour guide who can escort them in a right way.
Such as informing and familiarizing those who come to destination to obey the health protocols that have been set.
After all, there are still so many things that brands can do in the travel industry to help people on it facing changes because of pandemic.
