During this pandemic, the Indonesian people underwent various behavioral transformations where all of these changes were packaged into the Indonesian Pandemic Whitepaper trilogy (Indonesia Confused, Indonesia Move On and the last one is Indonesia Rise).
Experiencing difficulties because of ignorance and confusion to respond to the initial conditions of the pandemic, Indonesian people experience miss-information. The large number of news topics about COVID-19 made them no longer have time to validate which information was correct and which was not. This is what we revealed in the first Whitepaper: Indonesia Confused.
As time goes by, Indonesian are entering a new normal condition, where it is hoped that we can all begin to adapt to the pandemic. However, they are more impatient than other countries, so they live a ‘too normal’ life like before the pandemic. Instead of already understanding how to implement strict health protocols, it turns out that they do not fully understand how to adapt in new normal like this. This is what we have summarized in the second Whitepaper: Indonesia Move On.
Now, Indonesia is entering the vaccine period. It is a hope for all circles, that vaccines are predicted to be one of the variables to solve this COVID-19 pandemic. However, for the Indonesian, it turns out that they have various responses. This is what we will discover in the third Whitepaper: Indonesia Rise.
A Chance to Return to Normal Completely
We recorded various responses as interesting insights to know more about. Overall, 80% of respondents stated that they are ready to be vaccinated in 2021. However, 5% of them also said they wanted to be vaccinated after 2022. One of their reasons was that they wanted proof beforehand that the vaccine really worked.
This quite contradictory response can be based on the level of education. Education level is a parameter for confidence in vaccines. The higher a person’s education, the higher level of desire to be vaccinated. But, person with education levels that are not more than high school have a response of being willing to be vaccinated if their closest people have also been vaccinated. This means, they really want to see the vaccine work or not.
Based on the data above, there is one recommendation from us that can applied by various parties related to the success of this vaccination program: nano communication. We will no longer using famous public figures to be at the forefront of introducing vaccines, we refer to figures who are really close to the community directly. Such as the head of the RT, religious leaders in the neighbourhood and so on. People who are close to them directly can introduce or educate about vaccines more easily.
Indonesia Will Rise
The Indonesian economy is in the spotlight during the pandemic. With so many restrictions that must be obeyed in times like this, the economic turnaround is not as optimal as expected.
The tourism and UMKM sectors seem to have received such a big impact. The existence of a perimeter that must be adhered to makes Indonesian tourism and its UMKM weaken. For that Indonesia can rise starting from a strong, healthy society, and ready to work for all. Therefore, the presence of a vaccine is expected to be the beginning of a revival as expected by all circles.
There are many things that can be done to achieve the same goal: the rise of Indonesia. Brands and other organizations can take part and have a role in starting the rise of Indonesia. One of the ways to communicate with Indonesian is education about vaccine that expected to be variable for all of this big thing.
Of course, there are other interesting ways and strategies that we can recommend. To be able to find out in full the third Whitepaper: Indonesia Rise, you can download it here or visit us in stratx.id.
