Behind Valentine’s Day

Valentine celebration is not from any Indonesian’s tradition, but it is often used by brand, marketers, and several other related parties as a moment to communicate their campaigns. On Valentine Day, the theme of affection spreads almost everywhere.   Affection is generally directed to the person who is considered the most valuable, most respected, and…

cigarette brands vs everybody

Cigarette Brands VS Everybody

The productive age in some demographics is a target of almost all brands for their products or services, including cigarette brands. The youth is their target to increase sales. However, for cigarettes – the Indonesian government has clear regulation such as not to offer or sell to those who under the age of 18.  …