During this pandemic, the Indonesian people underwent various behavioral transformations where all of these changes were packaged into the Indonesian Pandemic Whitepaper trilogy (Indonesia Confused, Indonesia Move On and the last one is Indonesia Rise). Experiencing difficulties because of ignorance and confusion to respond to the initial conditions of the pandemic, Indonesian people experience…
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After the PSBB was relaxed, the government began to be confident in making the transition from self-isolation to the new normal adaptations. Economic activities and other activities outside the home are allowed on a single note; all must meet health protocols. Therefore, the new normal will inevitably create changes in the behaviour of Indonesian society.…
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COVID-19, a pandemic predicted by Bill Gates in 2015, could cause all humanity in any part of the earth to feel fear and panic in uncertainty. The lack of guidance or advice that can reduce the spread and death rates then make people flocked to search for all kinds of information whose truth is still…
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Every customer has a different “Persona” especially when they’re shopping. Hence, we interprets this persona into several customer groups when they’re shopping at retail groceries as “The New Customer Behaviour”.
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Urban healthy lifestyle in Indonesia is showing a slow and steady decrease. What really happened?
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